That Comey’s decision to issue the letter had been so unorthodox and that the contents of the letter were so ambiguous helped fuel the story. The Times’s print lead on Oct. 30 was about Clinton’s pushback against Comey , and a story it published two days later explained that Comey had broken with precedent in releasing the letter. It covered all sides of the controversy. But the controversy was an unwelcome one for Clinton, since it involved voters seeing words like “Clinton,” “email,” “FBI” and “investigation” together in headlines. Within a day of the Comey letter, Google searches for “Clinton FBI” had increased 50-fold and searches for “Clinton email” almost tenfold.